Leveraging the Schooling Effect: Opportunities and Challenges in Asian Sponsorship Deals
Aug23

Leveraging the Schooling Effect: Opportunities and Challenges in Asian Sponsorship Deals

CELEBRITY endorsements are a multi-million dollar business and especially prominent in the world of sports. Companies such as Nike, Under Armour, Puma and Omega spend millions of dollars securing prized endorsements from famous athletes such as Michael Phelps, Usain Bolt and Serena Williams. Here in Singapore, we are already witnessing the “Schooling Effect“, with various brands seeking to leverage the star power of...

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The Premier League, Sponsored by…Asia?
Feb15

The Premier League, Sponsored by…Asia?

Asia’s interest in the Premier League is at an all-time high. A population of young, increasingly affluent and increasingly connected Asian fans are following the Premier League in their hundreds of millions. At last count, the Premier League had 820 million fans in Asia, spanning the length and breadth of the continent. Put simply, the Premier League has more supporters in Asia than anywhere else. Asian interest in the Premier League...

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Why everyone is talking about the Singapore Sports Hub
Nov22

Why everyone is talking about the Singapore Sports Hub

We were recently lucky enough to be invited for a tour of the new Singapore Sports Hub. The venue is still under construction (it won’t open until around April 2014) and there is plenty more work to do but it doesn’t take a lot of imagination to see that it is going to completely transform sports in Singapore. What’s more, it looks set to become a hub not just for national sports but for sports in the ASEAN region as...

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Welcome to Connected Asia
Nov19

Welcome to Connected Asia

Thanks for visiting Connected Asia. Connected Asia is a blog about tech,  media, gaming and sport in Asia. Right now it’s really a work in progress but there’s more to come soon. Bear with me. Connected Asia is about how the unparalleled and explosive growth in connectivity in Asia is driving all kinds of amazing new technologies and business models in the tech, media, gaming and sports sectors. It’s also about the legal and...

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